Master Your Message Agenda

8:30 - 9 AM

Registration

 

9:00 - 9:15 AM

Welcome

Donna DeWitt, President, Southeastern Institute 

9:15 - 10:15 AM

"Best and Worst: Message Management and a Global Audience"

Special Guest, Valerie Biden Owens, National Campaign Media Consultant with Joe Slade White and architect of all her brother Joe's political campaigns.

10:15 - 10:30 AM

Break

 

10:30 - 11:30 AM

"Master Your Message - Beyond Your Elevator Pitch"
In politics today you must build a succinct, differentiating message if you plan to win. 

Deb Sofield

11:30 - 12:30 PM

"Master Your Message in Writing"
A workshop on writing effective biographies, press releases and speeches. 

Pat McNeely

12:30 - 1:00 PM

Lunch


Groups A&B alternate with 50% of attendees in seminar while balance films.

Group A

Group B

1:00 - 2:00 PM

Face the Media:
Video Coaching
Answer real questions and make your pitch for the record. Led by Deb Sofield

Beyond Mainstream Media
Taking your message to the online public.
Led by Barbara Rackes

2:00 - 2:15 PM

Break and change sessions

 

2:15 - 3:15 PM 

Beyond Mainstream Media
Taking your message to the online public.
Led by Barbara Rackes		Face the Media:
Video Coaching
Answer real questions and make your pitch for the record. Led by Deb Sofield

3:15 - 4:00

Critique
How does your presentation look to others?

Deb Sofield

4:00 PM

Summary and Survey

Donna Dewitt